1959: The Beginning of It All
Our story begins in 1959, when my father, Vicenç Moretó Sr., emigrated from Valencia to Barcelona. At that time, opportunities were scarce, but here he could earn three times more than in his hometown. It was a brave decision, taken in tough times, that marked the start of a great family journey.
From Employee to Owner
For years, my father managed Mr. Palomares’ barbershop, especially after the previous owner had an accident. Finally, in 1988, he took over the business and started a new chapter as both a barber and entrepreneur. That same year, inspired by his dedication, I began my studies in hairdressing and barbering in Santa Coloma, my hometown.
A Discovered Calling
I was never a great student—I’ll admit that—until I discovered my true calling: becoming a barber, manager, mentor, and communicator. From then on, everything changed.
Training and First Travels
In 2005, I started serious training with American Crew. I especially remember my trip to Mallorca for a global Crew event, with my newborn son only 15 days old. Later came Amsterdam, Rome, and Madrid—experiences that deeply enriched my perspective on the craft.
Three Generations of Clients
Our barbershop has welcomed up to three generations of clients who, in many cases, have become close friends. Seeing families continue to place their trust in us is one of our proudest achievements.
A Family Team
In 1998, Toni joined the team. For three years, my father, my nephew, and I worked side by side. It was an unforgettable time. In 2001, my father retired, and I took over the business.
The Move and the Present
In 2005, we moved to our current location on Joaquín Costa Street 51. Today, we celebrate 20 years in this space, where we’ve shared thousands of stories, haircuts, conversations, and meaningful moments with all of you.
A Special Place
For many, Barbería Vicenç Moretó has become their “third place” after home and work. And that, without a doubt, is one of the greatest recognitions we could receive.
